November 2011
2 posts
Dominating Freemium - Spotify case study
Like my good friend elsiguy, I’ve fallen in love with Spotify. Over the weekend I decided to take my relationship with it to the next level by upgrading to the premium service for $10/month. For the uninitiated, Spotify’s basic service is free, on-demand desktop music streaming supported by advertising. There are two premium offerings:
$5/month removes all ads
$10/month removes all...